Stone Bake Cookie Co.
Stone Bake Cookie Company is a complete branding and identity package for a Chicagoland small business. After many years of baking for friends and family, who unanimously declared her cookies the "best they've ever tasted," Marybeth Nielsen decided it was time to share the magic of her recipes with the rest of the world through the back of a food truck.
Marybeth's baking technique has a major differentiator, and it was the inspiration for the business name; she bakes everything on a stone. I approached Marybeth with a proposal to build a brand for her business, and since then we've been working together to create an identity for her bakery. This project is a complete branding and identity system covering the creation of a name and logo, to product packaging, food truck livery design, and much more.