Beacon – Mobile Investing
Through observational research it seems that investing and saving for the future is intimidating. Many people don't know where to start, and big-industry investing turns a lot of potential customers away by using too much jargon.
While working for Capital One, I was given an opportunity to present a concept of one of the products to be a more user friendly investment tool. This product did not current exist on a mobile platform, so the case study didn't have any direction besides mobile and brand styles guides. This project is an idea on how customers can invest specific amounts of money in companies they wish to support, without having to purchase whole-number securities. A key focus of the design was to create a purchase funnel that made sense to the user. The online version caused quite a few hangups when going through the same process.